https://www.arielkoh.com/aboutme daily 0.75 2024-02-01 https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1706772659595-PZEQ0WMDYO8UJOYCGDZQ/image-asset.jpg About Me https://www.arielkoh.com/landing daily 1.0 2026-07-14 https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1706783919053-4JEW057ARGME08X50LLQ/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1784066341699-73FWMGKG3A1U1E4MRNR5/unsplash-image-eGGFZ5X2LnA.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1784066330079-674E6RLOQF0QI1VP729E/unsplash-image-U4FyCp3-KzY.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/75aa62ca-7b92-417c-9245-7626508687c9/image-asset.jpg Home https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/ea0ff64c-737e-470d-bad7-7d034a9a841d/image-asset.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/e49e7eb3-3e3e-403f-afc2-21b80d18fbb9/image-asset.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.arielkoh.com/search-widget-redesign daily 0.75 2025-08-12 https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/34b92d69-5cd7-49e9-a139-8385c02cf007/image-asset.jpg Costco Travel: Search Widget Redesign https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672797335503-L0DI1VEBOWFER9KUM7I9/before.jpg Costco Travel: Search Widget Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672789496719-S7F9IUBWH4ZU3KJ8MNFM/before.jpg Costco Travel: Search Widget Redesign https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672789493092-JNH69J1ZCQGFM5E2MM46/expedia.png Costco Travel: Search Widget Redesign https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672788672499-G5ZCWQ5RIVPSEAYSXRRF/1.png Costco Travel: Search Widget Redesign https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672788672512-VIIZEBG9MKF0XSNCPSNN/2.png Costco Travel: Search Widget Redesign https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672788673116-6UENJDSYMRTZZ3RZ526O/unnamed.png Costco Travel: Search Widget Redesign https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672796889140-L02RUK4CUP0QA47TSKKR/ideal.png Costco Travel: Search Widget Redesign https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672796938758-E6DGH58S3MG39FU414ZE/picture.png Costco Travel: Search Widget Redesign https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672797335418-JJ8IC4V86Z6DQEYBDDSW/after.png Costco Travel: Search Widget Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672798530398-GEZ6W26RLT3ELLM3KMRO/hotelbefore.png Costco Travel: Search Widget Redesign - Make it stand out Hotel search tab before Phase 2 redesign. “Flying From” field often misled users into thinking flights were required. https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672798250707-7BUC2E068LOZZ4COF4G7/1.png Costco Travel: Search Widget Redesign - Make it stand out Iterating on a previously shelved concept from Phase 1. Removed unnecessary fields and visually de-emphasized secondary options. https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672798767619-OET0G85NUHYKUHIF8IE8/hotelfinal.png Costco Travel: Search Widget Redesign https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1672798767641-4FQKPCR0OTTWPKQYXAM1/hotelsmobile.png Costco Travel: Search Widget Redesign https://www.arielkoh.com/ecommerce-checkout-flow daily 0.75 2025-08-12 https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/e2017934-d220-42da-9ab9-14b404cac149/image-asset.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686298412710-R4BQWFHAHMUW7CQ2RLPD/Option+1.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686298410375-G87BOXTIKR0KZJTVVOLD/Desktop+-+2.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686298411139-193WH3SR97FMC5OS206F/Desktop+-+6.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686298410479-0FTYAR5I0V9GZPI9WVLG/Desktop+-+5.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686298411279-0LFMN2ZHF5ODFGD94DT1/Desktop+-+8.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686298411897-RDK4WCMQHYFP3NGF07PD/Desktop+-+9.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686298412116-NGJZJSE42LIW7J6XF0DN/Desktop+-+10.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686299062989-7KA27IJ9HICVG4JIY9DW/Option+2.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686299061358-S4CBSS9O346D8HG2RGWZ/Desktop+-+11.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686299061409-Q4OYN9R6YA6T8UZHF5NC/Desktop+-+12.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686299062195-FYQNO33NXUBYW08DEMZB/Desktop+-+14.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686299062464-VJW3CMA23Q68ZXUXKFQH/Desktop+-+15.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301225524-L4UUEF7QFY7SAXGVC1CI/Review+Order_+Option+4.4.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301306439-FBZWR3ZQL002R26XFL6X/Option+3.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301306585-PZIZMXXTK552U4P8W3JL/Option+4.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301305077-ULE3LA5W7CTMYA9BJ67Z/Option+3.1.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301305127-P9NX2A52GT36WN34SDWP/Option+3.2.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301305728-L5HIIBIRMFXF1DDX2Y5V/Option+3.3.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301305837-MIX9IZLPINLIX57WGM88/Option+3.4.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301897709-33MNWO9W9HYRQARC9P8E/ChargeBee+Customer+%28D%29.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301973484-DQYJMBKZWHQEJSLFH2Q1/Add+Account+Information+%28D%29.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301974363-51IZHIIYS6GK0V0K6VIP/Add+Shipping+Information+%28D%29.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301973662-GSK2GJFZR122RGZQQRDS/Add+Payment+Information+%28D%29.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686301974532-NRCT29ZVNS95OS0DAWXH/Success+%28D%29.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686302131232-EGY5PRVCJGFEXQ9HQPBL/ChargeBee+Customer+%28D%29.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686302103866-HC6Q1NHMI6EIY8PE2G82/Missing+Payment+%28D%29.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686302103148-CF9Z8S97DFL86J56JY5N/Adding+New+Payment+%28D%29.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686302103082-MC5KG1JAFQQYVAY0SCEN/Ready+to+Order+1+%28D%29.jpg Crowdstrike: Ecommerce Checkout Flow https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1686302131324-XYEJLDNE4YUNQLPLJ14D/Success+%28D%29.jpg Crowdstrike: Ecommerce Checkout Flow https://www.arielkoh.com/roadside-assistance daily 0.75 2024-02-01 https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1f5d5de5-36f6-45b3-ae02-b538adea9230/image-asset.jpg Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1587776517402-SS1KOGA1LNY73GRFRAKE/RSA+flow.JPG Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586302969700-Z53PC0MK9BJ6RDGRZHJB/RSA_+Flow+Improvements.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1587776534667-O03CGDW6QXAPA2L2DLXO/RSA+whiteboard.JPG Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586305633480-IVTW1IWFMNVMV9KX3311/Hotline+bling.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586303622952-S7GLQTC2JI495EABCIJA/Multiple.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586303623116-DDZDM0D4EMP8Q90W6MNF/Multiple-1.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586303623301-PX9109DBZNHVZ0ON1EJ6/Multiple-2.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586303623423-O16ZKMJNUFQNRN3WKJAP/Multiple-3.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586305583316-R2TSK15VQVOXYFSZP88J/Multiple.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586305583577-HS46EO5WKZ3OY37YLVSZ/Single-3.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586305468350-Y6QLMN1RMH6YGVEXU1WB/Single.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586305468766-PQQXMPQUE71C4YEVC90I/Single-1.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586305468933-N0ZXO94DENM2ISNG4S27/Single-2.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307415596-XWO5HUJ17ITUDHKX2G24/D_My-Vehicles_NO+RSA.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307413791-LPCYOVC83M9KSNB78E5T/D_RSA_New+Case.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307415292-CFZEXQJH0OUX44741O5U/D_RSA_New+Case_Search+Adress.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307416328-98WAZ92EFN2D7J0CV74K/D_RSA_New+Case_Selected+Adress.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307414381-ZCKDHC30RRF73LYVSS8P/D_RSA_New+Case_Create+Success.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307410118-II284UAZQKC951WU62DI/D_RSA+Case+Status_Dispatched.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307411162-865AQF512ITY8FLS9X2W/D_RSA+Case+Status_Requested.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307409024-CAE6QODA2J1HRU45YMRL/D_My-Vehicles_RSA+Case+Status_Completed.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307416796-VN2H7J8AOSMI46V2EA5H/D_Service+History.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307835545-8EAWR0N8L7Q9EE6LS43Y/M_RSA_New+Case.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307835951-MMWC78Y7XVMRJATD6HIL/M_RSA_search+location.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307836244-LIZDUYU2MQ5IS6NMX188/M_RSA_selected+location.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307835392-TF79HIKY76ZP317BAHRD/M_RSA+Case+Status_Dispatched.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307836507-GIDYAZ2DN85ZRJP1HN1N/M_Service+History.png Mercedes Benz: Roadside Assistance https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1586307936805-AYBDO6L6AIJ331O3F2QL/D_RSA_Case+Status.png Mercedes Benz: Roadside Assistance https://www.arielkoh.com/ai-surgical-video-summarization-ux daily 0.75 2026-07-14 https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1754976502244-BWJ09T8BXCNGVOQFEWS7/final+key+screens+pg50.png AI Surgical Video Summarization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/22581342-d46a-4c1b-a0dc-380b8624e6c2/workflowdiagram+pg10.png AI Surgical Video Summarization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/1754976502603-A8DH1CO7A6Y2COF6NTW5/MapClips+pg51.png AI Surgical Video Summarization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54628e32e4b039195ef3ff32/177ec0e3-0eac-465e-8720-bbe35c95babc/InitialIdeationFlow.jpg AI Surgical Video Summarization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.arielkoh.com/ai-research-workflow daily 0.75 2026-07-15